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But if you already have a website, starting to market online can be as simple as tweaking the elements on your site to improve your chances of ranking well in search engines or doing SEO. The studies indicate that consumers now rely more on what they have learned and researched from the Internet and social media before they make any final purchasing decision. It’s easy to understand, so selling a physical product is more about creating an interesting value proposition. For instance, if you’re a web design consultant, you could brand your deliverables and reports to your client – website audits, analytics, optimization recommendations, etc. Some companies offer white label services, which you can then use to complement your current offerings and increase value. Of course you can. You can bid on the projects that best fit your skill sets. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method.

Digital marketing provides an opportunity for you to target a specific audience that will yield higher quality leads that are more likely to become customers. You’ll want to vary your content to appeal to these different target audiences. Content marketing is a relatively new concept used by Internet marketers in which unique content about a particular brand or company is created and shared with the intent to attract and build an audience. Some 48 percent of marketers say that they are not using their organization’s existing video content to its fullest potential, despite 88 percent of content marketers who use video reporting that their organization achieves either excellent results from video or results that met expectations – two of numerous findings of interest to digital marketers contained in newly-released survey data. You will also come across free tools that do not cost a single penny but give awesome results. Other Internet marketing agencies can’t match our results. Learning how to sell a service is hard because you can’t sell a service the same way you sell a physical product. You’ll want to write a thorough product description for your site that shows how you will provide the service and the benefits.

The case study at the end of Chapter 8 features examples of different FMCG companies; this may provide some inspiration in terms of the benefits of engaging directly with customers, which has been less readily possible with other media. Reference to Chapters 2 and 3 may assist with this question. Additional costs may include books and supplies, on-campus fees, and housing. You may already offer a high level of support to your current customers. Most of these services will provide some level of website analytics for a very small additional fee. My goal is not to solve the issue for an individual campaign, but from a very strategic level – asking questions like “where is the company today and where does it want to get to?” then applying those answers to the selection of marketing opportunities. When you engage someone with questions and try to start a dialogue, people notice. When you sell a service, it’s about finding something that you can do for someone else, and then communicating the value of that service. You can browse through the jobs, submit your quotes, and get hired immediately.

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